Thursday, November 4, 2010

Onna to Otoko no Lullaby Game poised for success

We're now less than two weeks away from the release of Morning Musume's 44th single and just a month away from Kamei, Junjun, and Linlin's last concert as members of the group. UFA obviously knows that and have started the promotional blitz that I hoped they would.

In a blog post today, Sayumi mentioned that Morning Musume recently finished filming a talk segment on the TV Tokyo music show, On Ryu and a performance on another music television show, Happy Music. (thanks to amped @ H!O for the blog translation)

There is also a 30 second commercial airing on Japanese television right now, promoting the single in HD.



And probably the best news of all are the results of this whole process. While the single does not go on sale officially until the 17th, there is still good news to be reported.

First, Onna to Otoko no Lullaby Game has reached #7 on the Recochoku charts.


Recochoku is a PV ranking site that measures sales for cellphone downloads. This is the reason why we got a low quality preview of the PV a short time ago.

And for the best news of all, the single is ranked #1 for pre-orders in two different online stores, Tower Records

and HMV Japan.



(thanks to Nouciel and S-N-I-P-E-R @ H!O for the info and screenshots)

Both are pretty popular stores (both online and brick-and-mortar), so this is good news indeed.

Though it should be noted that this is just for two websites for one day. It's great news, but it does not mean they will suddenly sell a ton of copies.

But they are definitely on the right track. I'm hoping for one or two more TV appearances to be announced (it would be great if they got on Music Japan or Melodix) to help things along.

Competition for November 17th is somewhat tough, but Morning Musume could surprise some people and come out with a weekly #3.

Super popular boy band KAT-TUN will definitely take the #1 spot. They consistently are able to sell 200,000+.

From the AKB48 fame, SKE48 will likely take the #2 spot if their last single was any indication of their success (it sold over 62,000 in its first week).

The last group that Morning Musume has to worry about is AAA. Both of their last two singles sold 45,000 in their first week.

Morning Musume can definitely beat AAA and take that #3 spot, but it's not going to be easy. Actually #2 could be up for grabs as well. SKE48 is a bit of a question mark. Their singles have sold anywhere from 27,000 to 62,000 in their short history. If they "only" sell in the 50,000 range for this single, Morning Musume has a real shot of beating them, but again it won't be easy. They will need that extra push like they had for Nanchatte Renai to do it.

I predict that Morning Musume does sell about 48,000-50,000 for the first week and take the #3 spot and that SKE48 continues to raise their sales to the 70,000 range, taking the #2 spot.

Whatever does happen, I still love the song and the PV and Eri, Junjun, and Linlin will be dearly missed. 

Quick edit: I completely forgot about Kobukuro. They usually sell in the 60,000 range, so they will probably take the #3 spot and so my prediction drops Morning Musume to the 4th spot.

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